Square
The public page offers a 30-day trial; a trial is not a permanent free plan.
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Email Marketing Software for Restaurants: Free & Paid Options
Choose by list size, sending timing and current restaurant systems. A large contact allowance does not guarantee a same-day send.
Choose by your situation
Swipe the table horizontally to see every column.
| Your situation | Check first | Avoid assuming |
|---|---|---|
| Small list and occasional update | Free list and monthly limits | Free signup means every feature is free. |
| 800 people, one-day campaign | Daily cap and account conditions | Stored contacts can all receive today. |
| Already use Square or Toast | Paid plan and data permissions | Every POS account includes email. |
| Order-triggered messages | Data sync and trigger rules | A CSV import creates automation. |
On this page
Free plans
Public terms checked October 27, 2026, against the official sources linked below. These are published limits, not results of hands-on testing.
Swipe the table horizontally to see every column.
| Product | Contacts | Emails | Daily limit | Key restriction | Good for | Get started |
|---|---|---|---|---|---|---|
| Sender | 2,500 active | 15,000 / month | Verify account terms | Sender branding | Growing lists | View |
| EmailOctopus | 2,500 | 10,000 / month | Not confirmed | 30-day reports | Recurring updates | View |
| Brevo | 100,000 stored | 300 / day | 300 / day | No rollover | Small batches | View |
| MailerLite | 250 | 2,500 / month | Verify account terms | Feature caps | Testing | View |
| Mailchimp | 250 | 500 / month | 250 / day | Limited capacity | Very small lists | View |
Restaurant systems and paid options
Toast
Email Marketing requires the Marketing Essential Suite; each location needs an active subscription.
Read the assessmentSevenRooms
The public feature page does not establish your plan’s exact price or entitlement.
Read the assessmentConstant Contact
Trial access is temporary; pricing varies with contacts, sends and billing period.
Read the assessmentScenario checks
Hypothetical calculations, not actual campaigns or verified outcomes.
100 subscribers, two sends
100 × 2 = 200 emails per month. The stated basic caps do not exclude these five plans; account approval and feature restrictions still matter.
800 subscribers, four sends
800 × 4 = 3,200 emails per month. For a single 800-person same-day campaign, Brevo’s 300/day limit cannot reach everyone that day. MailerLite and Mailchimp also exceed their free contact caps.
2,500 subscribers, four sends
2,500 × 4 = 10,000 emails per month. This uses EmailOctopus’s entire stated monthly allowance and fits Sender’s stated monthly cap, subject to account conditions.
Order-triggered messages
A CSV import does not create live automation. Confirm the source, synchronization, trigger, delay and stop conditions, plus any paid module.
Product assessments
Sender
Why consider it: A larger free list: 2,500 subscribers and 15,000 emails per month.
Specific limit: Sender branding and account terms still apply.
Verify before adopting: Confirm daily restrictions, branding and the exact automation features before sending.
Official plan detailsEmailOctopus
Why consider it: Recurring newsletters: 2,500 subscribers and 10,000 monthly emails.
Specific limit: Free emails carry branding; reports remain available for 30 days.
Verify before adopting: Check sending rules and whether the report window covers your review schedule.
Official plan detailsBrevo
Why consider it: Small batches, with storage for up to 100,000 contacts.
Specific limit: 300 sends per day, no unused daily rollover, and Brevo branding.
Verify before adopting: For campaigns over 300 recipients, check manual requeue and timing; storage is not a same-day allowance.
Official plan detailsMailerLite
Why consider it: A small list: up to 250 subscribers and 2,500 monthly sends.
Specific limit: The free plan has three visual automations; premium trial features expire after 14 days.
Verify before adopting: Check your exact subscriber count, feature entitlement and account conditions.
Official plan detailsMailchimp
Why consider it: Very small lists needing basic email tools.
Specific limit: 250 contacts, 500 sends per month and 250 per day.
Verify before adopting: Check contact counting and available templates; sending is held above the free contact cap.
Official plan detailsSquare
Why consider it: Restaurants already using Square POS and customer data.
Specific limit: The public page offers a 30-day trial; a trial is not a permanent free plan.
Verify before adopting: Check your current subscription, email entitlement, billing and appropriate use of contacts.
Official plan detailsToast
Why consider it: Restaurants using connected Toast marketing and guest data.
Specific limit: Email Marketing requires the Marketing Essential Suite; each location needs an active subscription.
Verify before adopting: Confirm the module, location permissions, order-data sync and trigger/stop rules.
Official plan detailsSevenRooms
Why consider it: Restaurants evaluating guest-data segmentation and reservation-linked messages.
Specific limit: The public feature page does not establish your plan’s exact price or entitlement.
Verify before adopting: Confirm your contract, included email features, data access and booking attribution definitions.
Official plan detailsConstant Contact
Why consider it: A general paid email option with plan-specific features.
Specific limit: Trial access is temporary; pricing varies with contacts, sends and billing period.
Verify before adopting: Confirm renewal price, overage fees and exact automation/reporting features before paying.
Official plan detailsBefore sending
- Confirm audience, sender, postal address and unsubscribe configuration.
- Check the exact campaign’s contact, daily and monthly quotas.
- Test the email and every destination link on a phone.
Sources and review boundary
Last checked: October 27, 2026. The official links in each assessment support this public-plan snapshot. No hands-on product testing, performance comparisons or verified revenue claims are presented. We do not use affiliate tracking links on this page. Limits, prices and features can change; confirm the current terms with the provider before choosing a plan.