New Menu Announcement
From: Example Restaurant
Subject: Two new dishes on our dinner menu

Our dinner menu now includes roasted mushroom pasta and lemon-herb chicken.
Button text:
View the updated menu
Understand the basics, compare free and paid email software, and find practical templates you can adapt for your restaurant.
Restaurant email marketing lets a restaurant share useful updates, invitations and offers with people who are eligible to receive its marketing emails. You need a suitable audience, a clear message and an email platform to deliver it.
A new-menu email can introduce real dishes and link to the current menu. A template provides the words; a sending platform handles delivery and unsubscribe settings.
Start with your list size and how quickly you need to send. Public-plan snapshot checked October 27, 2026; see the assessments for sources and restrictions.
Swipe the table horizontally to see every column.
| Product | Contacts | Emails | Daily limit | Key restriction | Good for | Get started |
|---|---|---|---|---|---|---|
| Sender | 2,500 active | 15,000 / month | Verify account terms | Sender branding | Growing lists | View |
| EmailOctopus | 2,500 | 10,000 / month | Not confirmed | 30-day reports | Recurring updates | View |
| Brevo | 100,000 stored | 300 / day | 300 / day | No rollover | Small batches | View |
| MailerLite | 250 | 2,500 / month | Verify account terms | Feature caps | Testing | View |
| Mailchimp | 250 | 500 / month | 250 / day | Limited capacity | Very small lists | View |
Already use Square or Toast? Check your current paid plan and data access before adding another service.
Three original fictional examples with practical editing notes. Choose the task that fits your restaurant.
From: Example Restaurant
Subject: Two new dishes on our dinner menu

Our dinner menu now includes roasted mushroom pasta and lemon-herb chicken.
Button text:
View the updated menu
From: Example Restaurant
Subject: Your monthly note from Example Restaurant

Saturday lunch now runs from noon until 3 pm.
Button text:
See the lunch menu and hours
One main update; secondary story is optional.
Use a true kitchen detail only when it supports the message.
View full templateFrom: Example Restaurant
Subject: A birthday invitation from Example Restaurant

If you’re planning a birthday meal this month, we’d be glad to welcome you.
Button text:
Plan your visit
Accurate birthday audience; no invented perk.
Confirm data use and any booking conditions before sending.
View full templateAnswers for the next steps that often stop a first restaurant email campaign.
Check sources, subscription records and unsubscribe status.
Read the guideSeparate existing costs from new spending.
Read the guideRead clicks, reservations and actual visits carefully.
Read the guide
Why this works
Specific, confirmed dishes; one current menu link.
Editor’s note
Lead with the real menu change. Replace fictional dish details.
View full template